Mobile messaging today means something a lot different than it did in 1905 when this #TBT photo was taken outside Lackawanna Business College in Scranton.

This traveling billboard had a two-horsepower engine to tout itself as the best and “The Live Hustling School.” There’s something about this pre-Madison Avenue kind of advertising that’s kind of appealing.

Lackawanna Business College eventually merged with Scranton Business College to create the Scranton Lackawanna Business College. The school was chartered as Lackawanna Junior College in 1957 and is now known as Lackawanna College.

According to the college’s website, it has satellite centers in New Milford, Hazleton, Hawley and Towanda. It also operates EMS and police academies. That’s quite a full plate.

PPL Electric Utilities is proud to serve Lackawanna College and all of Scranton. It’s the Electric City, after all!